Why OnePlus is making just one unit of this smartphone

NEW DELHI: Smartphone maker OnePlus has launched the special edition of its OnePlus Nord smartphone. The company has introduced the OnePlus Nord LE edition. LE in the special edition stands for Literally One Only Edition.
It is the fourth colour variant of the smartphone but, the catch is the company will be manufacturing only one unit of this edition. This means that only one user will be able to get this special edition.

OnePlus Nord LE looks either Yellow or Blue depending on the angle in which you are holding the phone.
How to get OnePlus Nord LE
OnePlus is not selling the special edition of OnePlus Nord. The smartphone maker is running a contest on Instagram and a lucky winner will get to win the OnePlus Nord LE.
In order to win the smartphone, participants will have to take a photo using their current smartphone and then post it on their Instagram feed. Along with the photo, they will have to also post a caption describing why they want to upgrade to OnePlus Nord.
They will also have to use the hashtag #SwtichToNord.
OnePlus Nord specifications
Except for the colour, all the specifications of the OnePlus Nord LE is the same as the OnePlus Nord.
To recall, the smartphone is powered by a Qualcomm Snapdragon 765G chipset. The smartphone comprises 48MP Sony IMX586 primary sensor, an 8MP secondary sensor with an aperture of f/2.25 and a 5MP sensor with f/2.4 aperture. The front of the device houses a dual camera setup which comprises 32MP main sensor and 8MP secondary sensor.
The OnePlus Nord sports a 6.44-inch AMOLED display with 2400x1080pixels resolution. The smartphone is backed by a 4115mAh battery with WarpCharge30T fast charging.

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