Key words are key: Take the time to get your keywords right and bidders will come. When buyers search, eBay.co.uk automatically filters the listing titles, so it’s crucial to write your listing in your fellow users’ language and use the terminology they search for – especially brand and product names, for example ‘Mamas and Papas wooden cot’ will do better on site than simply ‘cot’.
Choose the right category for your product: It might sound obvious but it’s very important to always choose the most specific category to sell in. Make sure if you are selling old children’s clothes, to sell in the children’s fashion category, rather than just fashion in general.
Opt for 10-day auctions to ensure the max number of bids: When listing an auction, you can choose whether it lasts one, three, five, seven or 10 days. The longer your item is listed, the more chance of people seeing it, so unless it’s time-sensitive, pick 10 days.
Pictures are important: Most users will not bid on items they cannot see. For best results, take photos in natural light against a neutral background and be honest about any scratches or aesthetic damage to the item. Remember, a good picture often holds up a less than perfect listing.
Imitation is the sincerest form of flattery: Check out the best of the competition to understand the marketplace you are operating in. Consider your pricing strategy carefully following the eBay pricing recommendations and checking other eBay listings for similar product prices. Try searching for baby products on eBay, to make sure you’re going for the right perceived price.
Timing, Timing, Timing: Get the timing right. The busiest time for buyers is Sunday evenings, so schedule your listings to end around that time. While some may say this is impossible, avoid times when most parents will be busy, such as weekday mornings, or any big events such as sports matches or TV finales.
Postage costs: Consider the impact of postage costs in advance. Use the eBay postage estimator service to check your pricing – you don’t want to be out of pocket having to cover excess postage once the product has sold.
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