There’s something about casino games that captivates people. From the clinking coins to the flashy lights, there’s an undeniable energy that makes it hard for anyone to not feel drawn in. While there are those who try to cheat, steal or manipulate their way into winning a jackpot, the majority of casino goers are just trying to have fun!

While the games are a main draw, there’s also plenty of food, drinks and entertainment to keep people entertained. This is why casinos are so popular in movies — they offer the perfect setting for exciting and dramatic story lines. From blackjack and poker to roulette and slot machines, there are plenty of options for everyone to enjoy.

When it comes to casino marketing, it’s important to focus on what people want and need — not just demographic information. The “jobs to be done” framework helps marketers understand what their audience is really seeking. For example, a group of women attending a bachelorette party may be looking for a fun and relaxing atmosphere that provides them with a mix of gaming, eating and drinking, and entertainment.

Casinos are constantly changing, and it’s important to know the latest event trends to attract groups. Cvent’s Competitive Market Ads allow you to get your brand in front of the right planners when they search in similar areas or sister markets, helping you earn group business that you might not be getting otherwise. Additionally, Cvent’s Search Ads give you prominent exposure on the results page for planners searching for a destination like yours.